Selecting the best exterior paint colors for commercial buildings is not just about aesthetics; it’s also a crucial business decision. The right color can attract customers, boost curb appeal, and even increase property value. But with so many options available, making the right choice can feel overwhelming. This article aims to simplify the process and offer insights on how to pick the most suitable exterior paint for your commercial establishment.

Importance of Picking the Right Colors

The exterior color of a building is the first thing that people notice. A color that doesn’t align with the nature of the business can confuse potential customers and may even drive them away. On the other hand, the best exterior paint colors for commercial buildings can entice people to enter and engage with your business. Your choice can reflect the brand, convey professionalism, and even evoke specific emotions.

colors for commercial building

Understanding Color Psychology

Different colors trigger different emotions and perceptions. Blue, for example, is often associated with trust and calmness, making it a popular choice for financial institutions. On the other hand, restaurants often opt for red, which is believed to stimulate appetite. Understanding the psychological effects of colors can help in selecting the best exterior paint colors for commercial buildings. Consulting with experts like commercial painters in Newton and the Greater Boston Region can provide valuable insights into color psychology.

Considering the Neighborhood and Environment

Your building doesn’t exist in a vacuum; it’s part of a larger community and landscape. Take note of the existing color schemes in your neighborhood. You wouldn’t want to select a color that clashes with the surrounding environment. Similarly, consider natural elements like trees, flowers, and skies, as they can influence how a color appears. For example, a shade of blue may look drastically different under the bright sun compared to an overcast sky.

Material and Texture of the Building

The building material—be it brick, concrete, or wood—can significantly affect the paint color. Some materials absorb color differently, so it’s essential to consider this aspect in your decision-making process. In many cases, commercial painters in Newton and the Greater Boston Region advise doing a patch test to see how a color looks on the actual material before finalizing your decision.

Functional Aspects of Paint

Choosing the right paint involves more than just selecting a color. You’ll also want to consider the paint’s durability, especially in areas with harsh weather conditions. High-quality paint will not only look better but also last longer, reducing maintenance costs in the long run. Commercial painters in Newton and the Greater Boston Region often recommend paints that are fade-resistant and easy to clean for commercial buildings.

Consult the Professionals

Selecting the best exterior paint colors for commercial buildings is no small task, and a little expert advice can go a long way. Professional painters can offer color consultations, provide swatches, and even show digital renderings of how the building will look post-painting. They can also recommend the right type of paint for your specific needs, ensuring longevity and aesthetic appeal.


Your commercial building’s exterior is an extension of your brand and business. Choosing the right paint color is critical for making a positive impression and attracting potential customers. Trust the experts when you’re unsure—commercial painters in Newton and the Greater Boston Region have the expertise to help you make an informed decision.

If you’re looking for professional advice and services, Ulta Home is here to help. With our team’s extensive experience, call 978-481-4119 to set up a consultation today.

Ready to transform the look of your commercial building? Contact us at 978-481-4119 to schedule your color consultation now!